Consistency: Shadow Insurance has a thinner formula while Primer Potion is a bit thicker and takes a few seconds longer to make sure that it is blended well. Both look natural on the skin once blended in.
Color: I own the original colors for both brands, which is a light beige/skin color. Both brands have other options for colors including a champagne color for both, a glitter glue for Too Faced and an anti-aging formula for Urban Decay. Both primers help make the eye shadows more vibrant.
Formula: I have been using Shadow Insurance for quite a while now, but recently tried a sample for the Primer Potion. I have used the Primer Potion before, but forgot how well it works. I have oily-combination skin, which means my eyeshadow doesn't stay put for long without a primer. The Shadow Insurances works okay, but I find that my eyeshadow will usually crease about midday. But with the Primer Potion, my shadow lasts all day and into the night.
Packaging: Both packaging's come with a screw top and squeeze bottle. I don't find that either one are messy or have any complaints for either.
Price: The original formula for both brands sells for $20. You do get slightly more product with Urban Decay's. Too Faced Shadow Insurance is .35 fl oz and Urban Decay's Primer Potion is .37 fl oz.
I would recommend Urban Decay's Primer Potion to anyone looking for a good primer. I find it more effective than Too Faced Shadow Insurance for skin that is more on the oily side.
What is your favorite eyeshadow primer?
Thanks for reading!
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